The real estate industry in Kenya has evolved beyond the levels where the brand alone or the founder’s reputation used to sell real estate properties in Kenya. Currently, there have been so many new entrants that are competing for the tightening expendable income in the Kenyan economy. In 2018, it is all about getting innovative and finding better ways to reach a larger and targeted audience. In this article, we will review some of the key strategies you can use to market your real estate property in Kenya.
In this digital era, most consumers turn to online sources for information. Currently, however, the online clutter has become a major block on consumers during the decision making process. Consumers do not know who to trust especially at a time when so many scam developers and agents are cropping up. To market your property stand out, look for credible listing agents and have your property listed. This will increase the chances of you selling out your property.
Capture the email addresses of new leads and current customers and develop a real estate marketing email newsletter. Online email marketing providers can help you produce professional looking newsletters and track who opened the emails, what they clicked on, and if they unsubscribed. Make sure to send useful information that is not only self-promoting. People receive a lot of junk mail in a day and you don’t want to be that type of email marketing sender. As long as you have an opt-in list to send to, you can include listing updates, industry trends, tips to find houses and even funny news of current events happening around Nairobi.
Placing an ad on a billboard that includes a company name and a memorable image of a product or service stays visible 24 hours a day, every day of the week. Most Kenyans, especially in Nairobi and its environs, spend on average one hour on the road commuting. These mobile consumers see billboards every day while travelling for business or pleasure. Within your market, you can find out how many people pass by certain intersections or on certain thoroughfares to determine roughly where ad-space hot spots exist.
Social Media Marketing
There is a saying that goes that Facebook is the second biggest country in the world. Most people above 15 years in Kenya can be easily found on Facebook. All you need to do is create a corporate account well branded. Take advantage of the Facebook marketing campaign to target and communicate to your audience. Share offers to create attention then follow up to close sales.
Kenya Homes Expo in KICC
Another key platform that has grown to a culture is the Kenya Homes Expo held at the KICC. The Kenya Homes Expo, a platform that converges real estate stakeholders and potential and existing homeowners under one roof to explore real estate deals, gain insights and pursue worthy investments. The Kenya Homes Expo is the region’s biggest homes show, bringing a wealth of expertise harnessed for over 13 years. Targeting the entire African region with a major focus on East & Central Africa, the Kenya Homes Expo is an experiential platform that creates a level ground for real estate players to converge with a ready market for land, homes, financial advice and general real estate information. Take advantage of the next 27th Kenya Homes Expo by booking a space today
If you get to implement this 5 strategies you will be ahead of your competitors and you should be guaranteed to create the much-needed awareness and market education in regard to your properties. Many have followed these key strategies to turn around their sales chart, why shouldn’t you?