The famous 3-second rule states that your advertisement must capture your targeted audience’s attention within the first 3 seconds. Longer than that, you lose them.
A number of us have attended trade shows and come across booths with mundane banners, table throws or backdrops, and simply lacked interest in such brands.
Use Clear and Eye-catching Copies & Images
Keep your tag line and graphics clear, bold and simple for easy interpretation of your brand amongst potential customers.
When describing your business, use short- messages in bullet points, whether it is on video or graphic displays. Do not get too technical and end up overwhelming visitors at the expo.
In addition, avoid having too much color as it will make the booth feel “busy” and confuse the main message. The rule of thumb recommends a maximum of 3 colors. Remember, less is more!
Have Unique Surfaces, Lighting & Furniture
The ‘wow’ factor is an important way to create an exciting first impression of your stand and brand in the minds of passersby. For an unforgettable exhibition environment, have brilliant designs and layouts that “hit hard” in a few seconds. A glance is all that it takes to lure potential purchasers.
Additionally, opt for furniture with cutting edge and modern appeal. Do not forget about good, welcoming lighting that will draw attention to unique parts of the booth’s architecture.
Engage With Potential Customers
Customer interaction is vital. As potential customers walk over to your stand, ensure that there is someone to strike a conversation with them, and take them through the details of the product or service being marketed.
Pay attention to the clients’ needs, inquiries or even sometimes complaints. Remember to be concise.
You do not want to be the guy with the long, dragged-out sales pitch.
Have Great Promotional Items
Promotional products create exposure and brand recognition for your business. A few creative promotional items that will make quite the lasting impression include; coffee mugs, bags, water bottles, office supplies, phone accessories, keychains, umbrellas, and pens, among others.
Remember to present these freebies in a presentable way. You should also note that in as much as everyone likes giveaways, your booth will be more successful if people feel they earned their freebie from some kind of effort.
You could pose a few questions to visitors before issuing them their ‘prizes’. Feature your website and social media addresses on these freebies, will you?
See What You are Up Against
Do your research by exploring other booths and learning from the “big dogs”. Check out what they brought to the trade show, and purpose to emulate from them, if not do better during the next exhibition you showcase your brand at.
During an exhibition, all brands strive for the attention of potential customers present at the expo, especially in a large trade fair.
Visitors present may, at very best, give your stand a glimpse. So, purpose to stand out from the crowd and reel in possible clients to your booth.
The budget might be an issue, but with simply creativity and planning, you can create the perfect stand.