5 Strategies To Market Your Real Estate Property In Kenya

The real estate industry in Kenya has evolved beyond the levels where the brand alone or the founder’s reputation used to sell real estate properties in Kenya. Currently, there have been so many new entrants that are competing for the tightening expendable income in the Kenyan economy. In 2018, it is all about getting innovative and finding better ways to reach a larger and targeted audience.  In this article, we will review some of the key strategies you can use to market your real estate property in Kenya.


Property listing

In this digital era, most consumers turn to online sources for information. Currently, however, the online clutter has become a major block on consumers during the decision making process. Consumers do not know who to trust especially at a time when so many scam developers and agents are cropping up. To market your property stand out, look for credible listing agents and have your property listed. This will increase the chances of you selling out your property.

Email Marketing

Capture the email addresses of new leads and current customers and develop a real estate marketing email newsletter. Online email marketing providers can help you produce professional looking newsletters and track who opened the emails, what they clicked on, and if they unsubscribed. Make sure to send useful information that is not only self-promoting. People receive a lot of junk mail in a day and you don’t want to be that type of email marketing sender. As long as you have an opt-in list to send to, you can include listing updates, industry trends, tips to find houses and even funny news of current events happening around Nairobi.


Bill Boards

Placing an ad on a billboard that includes a company name and a memorable image of a product or service stays visible 24 hours a day, every day of the week. Most Kenyans, especially in Nairobi and its environs, spend on average one hour on the road commuting. These mobile consumers see billboards every day while travelling for business or pleasure. Within your market, you can find out how many people pass by certain intersections or on certain thoroughfares to determine roughly where ad-space hot spots exist.

Social Media Marketing

There is a saying that goes that Facebook is the second biggest country in the world. Most people above 15 years in Kenya can be easily found on Facebook. All you need to do is create a corporate account well branded. Take advantage of the Facebook marketing campaign to target and communicate to your audience. Share offers to create attention then follow up to close sales.

Kenya Homes Expo in KICC

Another key platform that has grown to a culture is the Kenya Homes Expo held at the KICC. The Kenya Homes Expo, a platform that converges real estate stakeholders and potential and existing homeowners under one roof to explore real estate deals, gain insights and pursue worthy investments. The Kenya Homes Expo is the region’s biggest homes show, bringing a wealth of expertise harnessed for over 13 years. Targeting the entire African region with a major focus on East & Central Africa, the Kenya Homes Expo is an experiential platform that creates a level ground for real estate players to converge with a ready market for land, homes, financial advice and general real estate information. Take advantage of the next 27th Kenya Homes Expo by booking a space today


If you get to implement this 5 strategies you will be ahead of your competitors and you should be guaranteed to create the much-needed awareness and market education in regard to your properties. Many have followed these key strategies to turn around their sales chart, why shouldn’t you?



This last year has been filled with interesting design trends, from intricate wall décor and wallpaper designs to contemporary building architectural designs inspired by the changing real estate trends.

2016 has come knocking and only exciting trends are in store for the home.  Our team of experts take you through home innovations to look out for this year.  These are hues you will definitely want in your home. You can also learn more by buying the current copy of the Homes Kenya Digital Magazine (Click to purchase)


2017 was ruled by wallpaper in intricate designs.  The good thing with wallpaper is that it can be in specific areas of a wall and create different moods in every space.  2018 is set to be ruled by bold colours and hues.  Purple and lilac are colour trends that will take center stage in homes this year.  Most people assume these colours are very girlie and childlike, but when combined cleverly, these colours will instantly bring charm, elegance and warmth to any room, especially the living and dining areas that have a view of the outdoors.  These are calming colours and encourage intimacy.


Yes, chandeliers are still a must have in your home, but 2018 will be dominated by simple and elegant pendants.  These are probably one of the easiest ways to bring simple elegance to any room.  An elegant way to illuminate your home, pendants vary from sleek to ornate, small to large and bring beauty and boldness to any room, while giving a designer look.


Most people today have embraced working from home.  Heck, some corporates have even gone ahead to allow their employees to work away from the office, as long as they get the job done.  Well, if you are one of these people you need to know that you cannot sit in your warm blankets with your laptop on your laps.  Apart from limiting your productivity, you are doing more harm to your back.  The study desk is back on trend this year, and you best get yourself one.  There are numerous new styles of the once humble study desk and is now a design statement.  Let’s keep the bedroom for what the bedroom was designed for.


This will be the year to pull all stops with metal and bling.  If you are the homeowner who wants to stand out from the rest and you want your home to make a bold statement that’s out of the ordinary, then bling and metal is the way to go.  Adding a metallic accent shows edginess while still maintaining class.  Incorporate this with metallic wallpaper on a single wall, metallic accessories like soap dispensers and dishes, accent low coffee tables and the like.  This will bring instant timeless elegance.


There is no better time to be African than now.  With African fabric taking center stage in fashion, you can take this further by incorporating kitenge and Ankara fabric into your interior décor and furnishing.  Re-upholster your dining seats or lounge set with Ankara fabric to bring African warmth to your home.  Change your cushion covers and have a kitenge fabric stitched to fit.  I can assure you, your home will become the talk of town with unique African designer statements.  Show your personality with this fabric.

Get more Interior décor ideas by getting hold of the Digital copy of the Homes Kenya Magazine.



Gatina Primary School In Kawangware Gets A Facelift From The Kenya Homes Expo

Gatina Primary School, the largest public primary school in Dagoretti North Constituency recently got a facelift when the Kenya Homes Expo in partnership with the Kenyatta International Convention Centre, refurbished classrooms as part of their corporate social responsibility efforts.

The primary school, which is funded by the Constituency Development Fund (CDF), educates children from Kawangware and Kangemi areas which are largely informal settlement areas.  The Kenya Homes Expo, which is organized by HomesKenya Limited, partnered with the Kenyatta International Convention Centre (KICC), to renovate and refurbish the primary school which had debilitated classrooms that didn’t provide a conducive environment for the children to learn.

The two corporates embarked on a CSR initiative that would impact the operations of the entities, their partnerships, the wider real estate industry and more so the community. While handing over the refurbished classrooms to the School Principal, Mr. Wallace Gitau, Ms. Maureen Ojijo acknowledged that this was a great initiative indeed. She posed the question, “who better to help than children? To see the gratification on the children’s faces is truly fulfilling, we are changing the lives of children one classroom at a time”.  She continued to add that “Real Estate events and publications is the core business of Homes Kenya Limited, and construction is the heartbeat of most of our operations, so as a team, we decided to pursue rehabilitation of the school via this channel.

At the opening ceremony of the 25th Kenya Homes Expo in April this year, Ms.  Nana Gecaga, Managing Director of KICC, who has a heart for the less fortunate, spoke of this most beneficial partnership that would be seen as a social responsibility that would help uplift the lives of the less fortunate in society.

In January 2003, Free Primary Education was rolled out by the government.  With this positive action, the program has seen increased numbers in the enrollment of children.  According to the Economic Survey of 2005, enrollment rose from 5.9 Million children to 8.8 Million children in 2011.  The FPE policy abolished school fees and other levies that posed hindrance to children gaining access to education.  With lack of funds, public schools have struggled to stay afloat, and ultimately it is the children who are suffering. Maintenance of schools has been left to the Constituency Development Fund (CDF) and well- wishers to assist uplift the schools, and this is the story of Gatina Primary School.

HomesKenya Limited organizes the Kenya Homes Expo, the biggest homes and auto show in East & Central Africa.  The next expo will be holding a successful 26th run is scheduled to be held next year from 12 – 15 April, 2018 at the KICC.

Affordable Living Within Reach At The 26th Kenya Homes Expo

This April from 12th to 15th, the Kenyatta International Convention Centre will play host to the Blue Triangle Cement 26th Kenya Homes Expo.  East & Central Africa’s biggest homes show themed “Affordable Living”, promises to be bigger and will offer a more innovative, vibrant and revolutionary amalgam of exhibitors/services.

The 26th Expo is sponsored by East African Portland Cement Company, the manufacturers of the “Blue Triangle Cement”, with over 84 years of cement manufacturing experience and producing the most reliable, durable and brightest brand of cement that is suitably strong for all forms of construction.   The expo is also being held in partnership with KICC, who are the Corporate Social Responsibility (CSR) partners of the Kenya Homes Expo and are working hand in hand with the organizer to deliver solutions that better the livelihoods of all Kenyans.

Fueled by the confidence that return on investment is guaranteed, the Kenya Homes Expo is now in its 14th year, holding a successful 26th run.  Being the longest standing real estate exhibition in East & Central Africa, the Kenya Homes Expo has gained repute as the leading homes expo in the region. Kenya is the gateway for the East African Community of approx.140 million people, and Nairobi has been identified as the investment destination.

When the Kenya Homes Expo was founded 14 years ago, the vision of the organizer was to create and provide a platform for Kenyans to gain access to opportunities for investment in real estate because a majority of the population was not sufficiently equipped with knowledge or tools to invest wisely, or aid in making the right decisions in real estate investments.  The myths surrounding real estate needed to be demystified and thus the birth of the Kenya Homes Expo, “a one stop shop” where people could have direct contact with the industry players under one roof i.e, land sellers, realtors, construction professionals, suppliers, consultants, financiers e.t.c, proved a worthy investment as there was now a credible platform that opened up the industry to all.

As is with every event, the Kenya Homes Expo takes into consideration the market needs and puts together a show that will meet the needs of its visitors and clientele. According to Mr. Daniel Ojijo, the founder and Executive Chairman of Homes Universal, the expo has exceeded client expectations as there is no other platform where you get relevant players and one that brings over 1,000 buyers who seal concrete deals almost immediately. He opines that the expo attracts the international market (that sees Kenya as investment hub), addresses the acute housing shortage, supports the growth of the housing industry and creates synergy between industry players. Mr. Ojijo continues to add that the Kenya Homes Expo, being held in line with one of the governments Big 4 agendas, i.e., affordable housing for all, is the very platform for Kenyans of all walks of life to seek opportunities for investment, buy affordable land/properties, and actually own a home notwithstanding their economic status.

Current indicators show that by 2025, Africa will portend business opportunities worth $5.6 Trillion.  There isn’t a better time for the Kenya Homes Expo to be held.  The Kenya Homes Expo acknowledges that there is a rising tide across Africa that brings with it new infrastructures, a better educated labor force and a youthful dynamic population.  The Marketing Director of the expo, Mrs. Maureen Ojijo affirms that Africa’s returns on investment are some of the highest in the world and that is why the expo continues to attract even more investors because Africa is the new frontier for trade and investment with the real estate industry standing to greatly benefit from this attention.

26th Homes Expo 12th - 15th April

All Geared Up for the 26th Kenya Homes Expo This April

One thing that keeps ringing true for many Kenyans today is the need and desire to own homes, acquire land, and secure investments for the future generations. While the dream seems achievable, the biggest challenge remains making home ownership affordable and as accessible to as many Kenyans as possible. This April, the Kenya Homes Expo will afford Kenyans the opportunity to seek opportunities for investment in real estate.

When the Kenya Homes Expo was founded close to 14 years ago, the vision of the organiser was to create and provide a platform for Kenyans to gain access to opportunities for investment in real estate. Real estate had just started becoming the talk of town and people didn’t have the knowledge or tools to invest wisely and make the right decisions in real estate. The myths surrounding real estate needed to be demystified and thus the birth of the Kenya Homes Expo. A platform where people could have direct contact with land sellers, realtors, construction professionals and financiers proved a worthy investment as now there was and is a credible platform that has opened up the industry to Kenyans and the world in general.

Aerial view of the Kenya Homes Expo

This April from 12th to 15th, the Kenya Homes Expo marks its 26th successful run and has been themed “Affordable Living”. As with every event, the expo takes into consideration the market needs and puts together a show that will meet the needs of its visitors and clientele. By 2025, current indicators show that Africa will portend business opportunites worth $5.6 Trillion. There isn’t a better time for the Kenya Homes Expo to be held. The Kenya Homes Expo acknowledges that there is a rising tide across Africa that brings with it new infrastructures, a better educated labour force and a youthful dynamic population. The team leader of the expo, Ms. Maureen Ojijo, further states that Africa’s returns on investment are some of the highest in the world and that’s why the expo continues to attract even more investors because Africa is the new frontier for trade and investment with real estate standing to benefit the most from this attention.

External view of the Kenya Homes Expo at KICC

Minister of Transport, Hon. James Macharia at the MInistry of Housing booth.

The expo is once again sponsored by East African Portland Cement Company, manufacturer of Blue Triangle Cement, who have secured the rights to a Platinum Sponsorship. EAPCC has been a natural partner for the Homes Kenya because you cannot talk about strong structures without mentioning Blue Triangle Cement. With over 84 years of cement manufacturing experience, East African Portland Cement Company has made the greatest contribution in the physical foundation of our nation, producing the most durable, brightest brand of cement that is suitably strong for all forms of construction.

An exhibitor booth at a previous Kenya Homes Expo held at the KICC

The Kenyan government has taken this segment of the economy very seriously and is championing housing for low income earners and the Kenya Homes Expo has become a platform for Kenyans of whichever class to seek opportunities for investment, dream about getting their homes, and actually own a home no matter your income or economic status.

To know more about the 26th Kenya Homes Expo or book your booth at East & Central Africa’s biggest homes show, call the team on 020 230 9074 or visit our website.


Create enchanting outdoors this holiday.

The holidays are here, and there isn’t a more favorite time of the year this side of the equator. It’s time to show off your tanned skin, wear that sundress, rock those beach shorts, and take time out to enjoy the outdoors with barbeques and outdoor dining. What better way to entertain than to furnish […]

5 Things to Look Forward in 2018.

Not sure about you, but we’re so over 2017. From its unending political stalemates to its overhyped eclipse (sorry, not sorry), everything about it feels so…… Which is why we’re ready to usher in 2018 ASAP. Here are five things to look forward to come January.

1. The Return of the Real Estate Industry.

The real estate sector is poised for a comeback after the conclusion of the General Election. Industry figures for the first five months of the year indicate there was a marginal slowdown in the industry as a result of election uncertainties. According to the Kenya National Bureau of Statistics, the value of building plans approved by Nairobi City County between January and May this year went down to Sh105.6 billion from Sh126.3 billion in a similar period last year. it is, however expected that the pace will pick up once election related activities are over.

The expected rebound of the industry means investors should watch over housing prices, falling of building material prices, employment opportunities and more importantly, county governments who will be looking forward to fulfilling their election pledges.
Read more at: https://www.standardmedia.co.ke/business/article/2001252414/six-things-to-look-out-for-in-property-after-polls

Duchess Park – Hatheru, Laington

2. We Are Going to Have Another Royal Wedding.

Prince Harry and Meghan Markle are finally engaged and have already set a date for next year. During a special briefing at Buckingham Palace , officials revealed that the wedding will take place in May of next year. (The exact date has not yet been announced.) Notably, Prince Harry’s sister-in-law, Kate Middleton, is due to welcome her third child with Prince William just one month before. William and Kate’s own wedding date was also in the spring: April 29, 2011.

Prince Harry & Meghan Markle


The 2018 FIFA World Cup will be the 21st FIFA World Cup.  It is scheduled to take place in Russia from 14 June to 15 July 2018, after the country was awarded the hosting rights on 2 December 2010. This will be the first World Cup held in Europe since 2006.

Germany celebrating after their win against Argentina in the 2014 World Cup final


Homes Kenya Magazine, is the premier and most comprehensive real estate, property development and homes publication in the country. The glossy, high-quality magazine is the only one of its kind in the region and continues to set the pace in home living standards, while informing home owners, potential home buyers and living connoisseurs on the latest trends in the market. Currently produced once every two months, the magazine has undertaken to provide property and real estate intelligence focused on this region, in an attempt to fill the information gap created by Kenya’s fast growing real estate and property development sector.

Homes Kenya Magazine Issue 71

5. The 26TH Kenya Homes & Auto Expo.

It will be held on the 12th to the 15th of April 2018 at the Kenyatta International Convention Center in Nairobi, Kenya.

East & Central Africa’s authoritative voice of the real estate market. Occupying 3 amazing floors with exhibitors ranging from land owners, realtors, contractors, landscape artists, to interior design companies and insurers and bankers, we successfully deliver eye opening and innovative shows for the real estate industry.

Also premiering an exclusive motoring section dubbed “The Auto Pavilion“, designed to showcase vehicles for commercial and leisure activities.


The Blue Triangle 26th Kenya Homes Expo

Trendsetting Boutique Living in the Heart of Lavington

It’s about time you lived like royalty.

              Duchess Park – Live Like Royalty

Boutique living is no longer a story we read on the glossy magazines from international markets.  As more and more people gain purchase power, the need for outstanding designs in residential properties has taken center stage and as now more than ever, new developments have to keep up with the new trends.

Step into Duchess Park, home to one of the most unique design statements in property developments in East Africa.  Located in suburbia on Hatheru Road, Duchess Park is a sight to behold.  From the exteriors, all one can see is an endless high rise building, but once one sets foot inside the spacious and elegant interiors of the apartments, one is left in awe at the beauty and majestic allure of Duchess Park, a homely, luxurious community of spacious 3 and 4 bedroom all ensuite apartments and 5 bedroom luxurious duplexe apartments fit for a queen.

As the Kenyan real estate market looks towards the rising upper middle class, the likes of Duchess Park are a sure investment for the discerning home owners.  In the fast changing real estate market which does not seem to soon experience a boom, the trend has changed to building apartments and condos built like boutique apartments.  To begin, a boutique apartment is described as a home setting that is intimate, unique and luxurious.  The Oxford Dictionary defines the word boutique as a business or entity that serves a sophisticated or specialized clientele.


This now begs the question, if a boutique is a sophisticated establishment, what then encompasses a boutique apartment?  In urban Nairobi, the middle to upper class Kenyans are now looking for more sophisticated living environments, which can afford them the luxuries of a hotel while still enjoying the comforts of a home.  No longer is it exciting to just own or live in an apartment in the city that just resembles an old school flat – now it is about living in utmost luxury and comfort.

Real estate developers are now fast turning to these kind of building environments and Sigimo Enterprises Limited, a fast rising real estate player is one innovative and trend setting developer that has taken the first step to provide such homes for the already established urbanites.   Built on a generous plinth area of 440 sq. m, the duplexe apartments at Duchess Park are fit with exclusive facilities including 2 lounges, private gym, bar, sauna and steam room.  One can walk around multiple high rise developments across the city, and not find anything closey familiar to Duchess Park.  From the top floor of the majestic apartments, the view of the Karen plains and the awe inspiring Ngong Hills is one to die for.  Where else in the city does one afford such views?  Nowhere, we can assure you.

Sigimo Enterprises, having observed the building trends in the country, opted to make a difference by building homes that have a unique aspect and leverage on the unique attributes of environments.  Sigimo Enterprises develops homes that produce a characteristic personal feeling in every space and develop one of-a-kind homes with an independent attitude – these are what can be defined as boutique apartments.

Property Features

  • Spacious 3 bedroom all ensuite apartments sitting on 210 sq. m with elaborate master bedroom with balcony and self contained domestic servants quarters.
  • Lovely 4 bedroom all ensuite apartments sitting on 230 sq. m with spacious master bedroom with balcony and self contained domestic servants quarters.
  • Luxurious and spacious 5 bedroom all ensuite duplexes with 2 lounges, bar and private gym among other amenities.

Duchess Park provides home owners with the ultimate luxury of having superb recreational facilities in the vicinity of your own apartment.  Unwind in the serene luxury of your home at Duchess Park, everything you ever wanted in an apartment.